The Asian Food Market in Plainsboro is a good example of an effective ethnic establishment because it is able to perpetuate the tie in of the vast concentration of Asian immigrants (particularly those of Chinese ancestry) living in Plainsboro. The Asian Food Market effectively represents the vast Asian population in the township of Plainsboro. Prior to the existence of the Asian Food Market in Plainsboro, the vacant lot used to be supermarket called “Shop and Bag”.